In US politics they name it “the Big Mo” – momentum. The intangible however priceless political high quality that if generated on the proper level in a marketing campaign can ship the presidency to a candidate and energy to his or her social gathering. Get the Big Mo on the proper time and also you’re unstoppable. And within the wake of the social gathering’s poll-topping efficiency in final week’s Stormont elections, Sinn Féin can really feel it starting to rev up.
“What’s the value of the win?” asks one Sinn Féin determine, earlier than answering their very own query. “It’s a Sinn Féin win. It’s a Sinn Féin win with Mary Lou and Michelle at the centre of it. That’s a whole set of images and ideas about Sinn Féin . . . and we can say, ‘this is what we’re about in the South’.”