News

Miami’s M.I.A. Beer Company Ceases Beer Distribution, Give attention to Taproom



M.I.A. Beer Company had a giant announcement this week: Beginning June 1, Miami’s oldest unbiased brewery will now not distribute its merchandise within the state of Florida.

In an announcement launched on behalf of M.I.A. Beer on Thursday, founder and co-owner Eddie Leon shared the main points.

“It’s with a heavy heart we inform you we will no longer be distributing M.I.A. beers in the state of Florida effective June 1,” Leon said. “Unfortunately, the struggle of distributing our beer to you in Florida as a small independent craft brewery is no longer sustainable. Our efforts and resources are better spent here at M.I.A. and hopefully future taprooms.”

Leon opened his Doral taproom in 2015, shortly after he started distributing his first home-brew, Miami Weiss, on draft in 2014. While gross sales have been robust to start with, over the previous a number of years distribution and income have continued to drop.

“We’ve come to a conclusion that it no longer makes sense for us to distribute in the state of Florida,” Leon stated.

While distribution gross sales have suffered, the taproom has continued to flourish. As a end result, Leon says, he and his 24-person staff will deal with increasing M.I.A.’s taproom expertise.

Customers can nonetheless buy M.I.A. beer on the brewery alongside to-go crowlers and cans of manufacturers presently in distribution, together with Mega Mix pale ale, the Tourist Trappe Belgian-style tripel, and Neon IPA. But as of subsequent month, M.I.A. merchandise will now not be on the market at native retailers or eating places.

“We have always been about fun and experimentation and want to dive even deeper into our liquid art form. The heart of our company has been centered around our taproom and the crazy amount of taps — 54 to be exact — that we strive to fill with unique beer styles and beverages,” Leon tells New Times. “We’re looking to make it more of a lounge experience. Our goal is to have more options, and we’ll probably be the first brewery to offer bottle service.”

This 12 months, Leon and his companions may also launch M.I.A. Spirits as a part of the brewery’s 10,500-square-foot Doral manufacturing facility and a pair of,300-square-foot taproom. Once operational, the taproom will promote bottles and serve cocktails made with M.I.A. Spirits.

“We recently received our distillery license, and are now venturing into a whole new chapter that will hopefully bring new things for you to be even more excited about,” he provides. “I’ve always been about experimentation. We have our winery license, and adding spirits just opens up a whole new range of what we can produce and provide here at the taproom.”

Moving ahead, distilling operations will broaden to a brand new location but to be introduced. And, although no concrete plans are in place, Leon hopes to broaden M.I.A.’s presence with further taprooms in cities all through Florida.

“Through the years we’ve grown and evolved as a company and our industry has also evolved. We love to share the experience of drinking our beer and feel so much pride and gratitude when we see our beers on store shelves and restaurant menus. Thanks to all of our retail partners for your many years of dedicated support,” sums up Leon. “We appreciate everyone’s understanding, and hope to see you soon at an M.I.A. taproom.”

M.I.A. Beer Company. 10400 NW thirty third St., Ste. 150, Doral; 786-801-1721; mia.beer.




Source hyperlink

Leave a Reply

Your email address will not be published.

close