Paging Hunter Biden.
One celebrity spawn not using his name for fame in the art game: Madonna and Guy Ritchie’s son, Rocco, who Page Six can exclusively reveal is being represented by a London gallery under the pseudonym Rhed — and is already selling paintings touching on the “fixation of celebrities and labels,” for thousands of dollars.
“Rhed is a young emerging artist whose cultural background is diverse and unconventional,” says the artist’s bio on London’s Tanya Baxter Contemporary gallery website. “His childhood was spent between New York and London which have given him an eclectic and diverse artistic background.”
His first show at the gallery was in July 2018, with a release at the time saying, “Now based in London and attending Central Saint Martins, he has embraced a new genre of bricolage art with expressionist verve and street energy. It is no surprise that he first dabbled as a graffiti artist and his work certainly has hints of Basquiat and Banksy.”
Rocco is getting his fine art degree at Central Saint Martins. And it’s been reported that “He is inspired by graffiti artist Banksy and sees himself as a key player in the London art scene in a few years’ time.”
Rocco also had a show this summer at the gallery, which was attended by both Madonna and Guy. British press noted the exes, who split in 2008, were both there, along with Madonna’s adopted children Mercy and Davis, but failed to catch on that they were seeing Rocco’s show.
There was also a private dinner for his work during this month’s Art Basel in Miami.
Rocco’s pieces are listed on Artsy for up to £24,000.
“Society conflicts such as the obsession with social media, fixation of celebrities & labels and generational problems such as drug abuse and depression are subjects that he approaches in a coded fashion,” says the rest of the bio on the gallery site describing his work. “It is almost as if the artist uses the paintings to act as a spokesman for the millennial generation who have overdosed on a toxic society.”
Reps for the gallery and Madonna did not return requests for comment.