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‘I’m at an deadlock’: can Boris Johnson win over the ‘Waitrose woman’? | Boris Johnson


If Boris Johnson is to win over the “Waitrose woman”, the temper amongst consumers at one department of the upmarket grocery store suggests he has obtained his work minimize out. In Fulham, west London, many ladies say they’re Labour or Liberal Democrat voters, whereas even his followers aren’t fully positive they might vote for him.

“Waitrose woman” is a brand new voter demographic reportedly recognized by the Conservatives as one which Johnson must win again as a way to maintain quick at No 10. According to their analysis she is center class, southern and never a fan of Brexit or tradition wars.

Perhaps in proof of this, he gave an interview to Mumsnet this week, throughout which he was accused of being a “habitual liar”.

Outside the Fulham department, located within the Fulham and Chelsea constituency of the Conservative MP Greg Hands, Layla Powell, a chef, is on her manner in together with her Waitrose-branded tote bag. Powell says though she likes the prime minister and has met him, that wouldn’t essentially translate to voting for him.

“To be quite honest, when it comes to politics I’m in-between,” she mentioned. “As a person I like him. His policy, however, recently hasn’t been quite up to standard. I’m at an impasse. I’m not a Labour supporter and I’m not a Conservative supporter.”

While she considers herself center class and someone who would profit from voting Conservative, she says the occasion is “not for the masses”. At the second she is just not positive that both one of many two principal events is best than the opposite, she says. “Maybe it is time to look at different parties. Maybe the Liberal Democrats.”

A Waitrose common, she sees its consumers as “predictably Conservative … Obviously price-wise it’s a little higher than Tesco or Sainsbury’s.”

Yasmin Robinson and Nick Love
Yasmin Robinson, pictured with Nick Love, says Johnson is ‘not a very present prime minister’. Photograph: Linda Nylind/The Guardian

Coming out of the store together with her arms stuffed with groceries, Yasmin Robinson, 25, is a Lib Dem voter and says she was “raised by a Waitrose woman”. But the gross sales supervisor from Fulham doesn’t suppose commonest Waitrose consumers are prone to vote for the Lib Dems.

She says Johnson is “not a very present prime minister” and describes herself as very disillusioned by politics. In reality, she is so sad with the present authorities that she was deterred from becoming a member of the civil service.

Her companion, Nick Love, 24, says he is aware of loads of “trendy mum” Conservatives who’ve just lately been delay the occasion. “A lot of the Tory mums I know would not vote Tory now,” says Love, a finance employee from Sussex. “Because they care about Partygate.” But he’s undecided whether or not it can result in them vote for an additional occasion. “We’ll have to see.”

Mark Jennings, 58, a Labour-voting vintage lighting restorer, and Ilona, 49, a sports activities therapeutic massage therapist, say Johnson is a “liar” and “a disgrace”. “There’s nothing good about him,” says Ilona.

Amy Butcher, 37, a trainer who votes Labour, says of the Tories and Johnson: “We’re not their biggest fans, are we? I just think that he’s only out for himself and his friends.”

But she thinks Waitrose is the unsuitable place to begin if he desires to extend help. “I think they need to get into the real world and see real people, go and speak to some people at the food banks. Speak to the people who are deciding whether to heat or eat.”

Hilde Rodriguez, 73, who’s retired and lives in West Kensington, says she doesn’t think about herself a “Waitrose woman” however that as a Conservative, Johnson has her help. “No issues will make me change my mind,” she provides.

Stephanie Colman
Stephanie Colman: ‘I wouldn’t need to do his job, someone’s obtained to do it.’ Photograph: Linda Nylind/The Guardian

Stephanie Colman, 51, shopping for picnic substances and “usually a Co-op person”, can also be sympathetic to the prime minister. The hairdresser from south-west England says: “I wouldn’t want to do his job, somebody’s got to do it.”

She thinks Johnson is “astute” and “plays the fool quite well when he needs to”, and any issues are right down to his wider crew. “It takes more than one person, doesn’t it?” she says.

She questions the time period “Waitrose woman”, including: “It could be a Waitrose man, the way the future’s going. Maybe that’s what he should be thinking about.”

A No 10 spokesperson mentioned: “This government is focused on delivering for all parts of society including for women, from making sure women feel safe at night to ensuring they get the opportunities and pay they deserve at work. It was also the Conservatives that introduced mandatory reporting on the pay gap for large employers as well as shared parental leave and doubled free childcare for eligible parents.”

A spokesperson for Waitrose mentioned: “I understand the Guardian have been talking to customers at our Fulham shop, so we’ll let them speak for themselves.”



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