File label desires ‘viral second’ earlier than releasing track

Careful what you would like for.

Halsey claims their document label, Capitol Music Group, received’t launch their new music till they create a “fake viral moment.”

The 27-year-old singer, who goes by she/they pronouns, has given their label an actual viral second as an alternative by calling out executives on TikTok over the weekend.

“Basically I have a song that I love and I wanna release ASAP but my record label won’t let me,” Halsey alleged in textual content written over a video of themselves jamming alongside to what seems to be an unreleased observe.

They added, “I’ve been in this industry for eight years and I’ve sold over 165 million records and my record company is saying I can’t release [the song] unless they can fake a viral moment on TikTok.”

The “Be Kind” singer then stated, “Everything is marketing.”

Halsey additionally alleged that this viral second ruse is being accomplished to “basically every artist these days.”

“I just wanna release music, man,” the “Without Me singer concluded. “and I deserve better, tbh. I’m tired.”

Halsey on TikTok.
Halsey claims the label nonetheless received’t launch their track although they’ve gone viral.

The TikTok video obtained greater than 1.1 million likes by Monday afternoon.

One individual famous within the feedback that this “is the viral marketing video…” that the label could have been on the lookout for.

Halsey wrote again, “Bruh I wish it was haha. They just said I have to post tiktoks they didn’t specifically say ‘about what’ so here I am 😂😃.”

They added on Twitter Sunday night time that their “TikTok tantrum” had not swayed the label sufficient to launch the observe but.

“They said ‘wow the tiktok is going really strong!’ I was like ok cool so can I release my song now? They said ‘we’ll see!’ 🙃 tell me again how I’m making this up,” the “Bad at Love” singer wrote.

Halsey performing on stage.
Halsey signed with Capitol Records in 2018.
NBCU Photo Bank through Getty Images

They added that they will’t launch it on their very own as a result of the label “own the master.”

Capitol Music Group responded to Halsey’s claims in a press release to Rolling Stone on Monday.

“Our belief in Halsey as a singular and important artist is total and unwavering,” a spokesperson stated. “We can’t wait for the world to hear their brilliant new music.”

On Monday, Halsey shared on Twitter why the track has such particular significance to them.

“it’s about alev,” they tweeted, referencing their accomplice and father of their youngster, Alev Aydin.

“part of the story of how we went from meeting and keeping touch randomly for years to realizing we were each others person all along. Right person wrong time type of song.”

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